BRIEF

Working with Matthew Alebon (http://www.matthewalebon.com), we were tasked to connect an audience to a product or service from a global brand in a way that wasn’t possible three years ago.

INSIGHT

 

Young children have a tendency to run off out of sight. All that parents want is that peace of mind and to know that their children are safe.

SOLUTION

 

Swatch’s new range of children’s watches and bands are now installed with a nano chip that connects exclusively to a parent’s phone application. Once the watch has been activated by entering a unique code on the back of the watch, the app enables parents to locate their children in real time. 

 

To see a working prototype please see below…